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CASE STUDY

UCB LOOKING FOR GOD National Media Campaign

We take a break from our web work from time to time to design some beautiful graphics for advertising campaigns

Aim: UCB (United Christian Broadcasters) contacted us and asked us to create designs for a national media campaign based on the existing “Looking for God?” web site.
The aim was to:

• Increase the public’s awareness of their campaign
• Publicise the web site as a recourse to access to answer this question.
• Drive Traffic to the site

Brief: To produce series of cross media items that covered the areas of:
• Stationary Range
• Newspaper and Magazine advertisements
• Television (Christian) Advertisements
• Exhibition Banners -Vehicle advertising -National Bill boards Design Style:
• Cross media compliant -Scalable -Simple -To stand out and convey the message
“Looking for God”?

Conclusion: UCB were very pleased with the end result with all aims achieved!

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